The Importance Of Promotional Products
What are promotional products? Promotional products are a marketing strategy wherein printed items with a logo or other pieces of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
They can become a business card. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. In addition, they can be used by customers whereas a business card will only be forgotten and discarded. The customers can easily recall the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
It is a low-cost marketing strategy. It helps the company in saving money while also being able to reach potential customers on a large-scale. It is a more economical advertising outlet than newspaper ads, TV, and radio. Manufacturers such as Perfect Imprints offer them at a low price for mass distribution, go and shop now.
It serves as a gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. This is a way for you to say thank you to your customers while also promoting your business.
The promotional products are also for your employees to enjoy. The pens, stress balls, or coffee mugs can be used when they are at work. It is one way to reward them in helping you achieve your company goals.
There are a lot of studies and reports made that help prove how important it is. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Furthermore, there has been a report that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept them will recall the company as much as 2 years later.
It is able to help your business build brand awareness. The customers can easily recall you because of the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Finally, you must make sure that you use high-quality materials in order to produce the promotional merchandise in order to have loyal customers. An article published in a website reveals customers who received a promotional product scored 52% higher than a letter only.
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